MarkSearch Solutions has experience supporting clients worldwide across various industries in the following types of consumer insights and market research studies:

We have expertise in data collection using the following methods:

MarkSearch Solutions will program the web-based surveys, handle all mailings for the surveys and complete all necessary data entry from the various methods of data collected for real-time reporting through our online reporting tools.

MarkSearch Solutions provides survey programming, multimode surveys (phone, face to face, mail, online), data reporting, warehousing and data mining and web related solutions to meet all survey and data collection needs of organizations worldwide utilizing various combinations of collection methods including email, internet, telephone, paper surveys and PDA’s.

Our full service marketing research and consumer insights tools will help you and your system with uncovering deeper insights into your customers and market place and provide you with real-time information for superior business decisions.

If you are looking to expand domestically or internationally either through direct franchising, area development, master franchising, licensing or joint ventures, let us help you determine if your concept or product will actually be well received in a particular market or country.

Across the globe, organizations are giving enormous importance to Consumer Research and Customer Feedback. This information is the most accurate barometer that determines your level of execution of all systems, training, policies and procedures.

If there is one important element that defines success from failure in business today more so than ever before, it is the person that handles the transaction and is responsible for the positive and memorable customer experience that is backed by a strong infrastructure of people, equipment, training, policies and procedures.

Franchise systems should have sound quality assurance reviews that are conducted at least once a year if not more often. Usually these are the responsibilities of your field support personnel.

Customer experience at the local level determines success or failure. What you derive in your inspection of your business units need not exactly be what the customer experiences. Let us help you implement a system of complementing your audits with another set of eyes and tools. Unit Level Performance gives you an exact picture of what happens in your locations. Here are a few things which you could assess with Unit Level Performance:

How often are you asking your business unit operators for feedback? This is critical for any multi-unit system to get ongoing feedback on corporate policies, programs, procedures, strategy, direction, support and initiatives.

Online focus groups provide you all the advantages of a normal focus group at the same time taking away the hassles of traveling and the logistics related to it. Online focus groups provide all the features like sharing of pictures, movie files, web sites and other relevant information that can be passed along on the web.

While the concept of using PDA software for surveys and data collection has been around for several years, usage hasn't been very widespread until recently, as prices drop for handhelds and devices. Once limited to large corporations and businesses, pda data collection technology is now affordable for everybody, including students, researchers and small business owners.