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MarkSearch offers a suite of services covering the entire cycle of market research. From questionnaire design, survey programming, custom programming using ASP, .Net & SQL to real-time online reporting, cross tabs and data processing using SPSS products – all your survey needs are addressed. Having individual teams handling tasks like project management, survey programming, quality control and data processing we ensure that you have access to the best services in the industry. |
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| Survey Programming |
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We have experienced staff programming surveys in all the following platforms – |
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Dimensions™
Quancept CATI™
Surveycraft™
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Net-CATI
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Our experience includes programming complex surveys consisting of – |
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- Complicated skip patterns
- Advanced quota set-up
- Discreet choice modeling
- Price builder
- Segmentation algorithms
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| Custom Survey Programming |
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We have specialized in programming surveys using various programming languages like ASP, .Net, Java Script using SQL for the back end data storing. Complex skip logics, piping, randomization, rotation, displaying images, voice & movie files, re-login facility of unfinished surveys, are all regular features.
We could either host the surveys on our servers or on the client servers.
Industry specific tools like shelf set, card sort, concept clicker, page flip and virtual news stands can all be incorporated in the surveys. |
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| Online Reporting |
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MarkSearch offers a highly reliable and robust online reporting tool as a standard with all the custom survey programming that we do.
A very user friendly tool, it provides information on total respondents, completed respondents, terminate count, abandon count and quota full count in real time as and when the survey is being fielded. In addition you are able to view question wise reports in tabulated format with the option of downloading it into applications like MS Excel, MS Word, PowerPoint and PDF.
The option of downloading your data layouts & data file from the same tool at various intervals makes this the right partner for all your basic analytical requirements.
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| Online Crosstabs |
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A highly user friendly tool given as an option with all our custom survey programs, this tool would help you in creating your tables with a few clicks. Separate pages to define your tab & banner points and an additional option to add filters make this tool at par with the best options available in the industry. Needless to say hours or days spent on coding are reduced to just a few clicks. |
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| Data Processing |
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With significant expertise and experience in Data Processing and Analysis, we have the capability to execute the most complex data cleaning and tabulation projects required in survey research. Be it normal studies or large tracking studies on the net, CATI, pen and paper studies, or any combination, whether it be single country or multi-country, we can handle the most complex data and provide the output that is desired by our clients. The team has experience across various domains such as Consumer Packaged Goods, Food and Beverages, Technology and Retail.
We have worked on various studies which include multi-country tracking studies, concept tests, product usage tests, attitude and usage studies, price sensitivity tests, brand tracks, and fast-turnaround omnibus studies. Our services include Data Cleaning and Tabulation, Data Conversion to SPSS, SAS, Quanvert, and Advanced Multivariate Analysis. Our team has in-depth expertise in the SPSS suite of data processing platforms. |
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Online Focus Group |
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An on demand tool, the online focus group brings in all the features of a real focus group to your desktop. Right from sending invitations to participants, helping them through the features to sharing images, web sites, movie & sound files, it does it all. It makes it more comfortable for the moderator and the participants to attend the online focus group since it takes away the travel time and fatigue and ensures that focus groups could be conducted during late evening or early mornings. Being an ‘all on web’ tool the online focus group ensures that even multi country participation is made easy and fast. |
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